Vol.13,No.2(2019)
Special Issue: Digital Advertising and Consumer Empowerment

Editorial

Editorial: Digital advertising and consumer empowerment

Liselot Hudders, Eva A. van Reijmersdal, Karolien Poels
https://doi.org/10.5817/CP2019-2-xx

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Articles

Protective behavior against personalized ads: Motivation to turn personalization off

1

Joanna Strycharz, Guda van Noort, Edith Smit, Natali Helberger
https://doi.org/10.5817/CP2019-2-1

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Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures

2

Sophia van Dam, Eva van Reijmersdal
https://doi.org/10.5817/CP2019-2-2

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Serious games going beyond the Call of Duty: Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes

3

Steffi De Jans, Liselot Hudders, Laura Herrewijn, Klara van Geit, Veroline Cauberghe
https://doi.org/10.5817/CP2019-2-3

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Discourse analysis of online product reviews: A discussion of digital consumerism and culture

4

Haseon Park, Joonghwa Lee
https://doi.org/10.5817/CP2019-2-4

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