Editorial: Digital advertising and consumer empowerment

Special Issue: Digital Advertising and Consumer Empowerment


Boerman, S. C., Kruikemeier, S., & Zuiderveen Borgesius, F.J. (2017). Online behavioral advertising: A literature review and research agenda. Journal of Advertising, 46, 363-376. http://dx.doi.org/10.1080/00913367.2017.1339368

Boerman, S. C., Helberger, N., Van Noort, G., & Hoofnagle, C. J. (2018). Sponsored blog content: What do the regulations say? And what do bloggers say? Journal of Intellectual Property, Information Technology and Electronic Commerce Law, 9, 146-159.

Coates, A. E., MPhil, C. A., Hardman, Halford, J. C. G., Christiansen, P., & Boyland, E. J. (2019). Social media influencer marketing and children’s food intake: A randomized trial. Pediatrics, 143(4), e20182554. http://doi.org/10.1542/peds.2018-2554

Dahlen, M., & Rosengren, S. (2016). If advertising won't die, what will it be? Toward a working definition of advertising. Journal of Advertising, 45, 334-345. http://doi.org/10.1080/00913367.2016.1172387

De Jans. S., Hudders, L., Herrewijn, L., Van Geit, K., & Cauberghe, V. (2019). Serious games going beyond the Call of Duty: Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), article 3. http://dx.doi.org/10.5817/CP2019-2-3

De Pauw, P., De Wolf, R., Cauberghe, V., & Hudders, L. (2018). From persuasive messages to tactics: Exploring children’s knowledge and judgment of new advertising formats. New Media and Society, 20, 2604-2628. http://doi.org/10.1177/1461444817728425

De Veirman, M., Hudders, L., & Cauberghe, V. (2017). Marketing through Instagram Influencers: The Impact of Number of Followers and Product Divergence on Brand Attitude. International Journal of Advertising, 36, 798-828. http://dx.doi.org/10.1080/02650487.2017.1348035

EASA (2019). EASA best practice recommendation on influencer marketing. Retrieved from: http://www.easa-alliance.org/sites/default/files/EASA_BEST%20PRACTICE%20RECOMMENDATION%20ON%20INFLUENCER%20MARKETING%20GUIDANCE.pdf

eMarketer Editors (2019). US digital ad spending will surpass traditional in 2019. EMarketer. Retrieved from: https://www.emarketer.com/content/us-digital-ad-spending-will-surpass-traditional-in-2019.

Erz, A., & Heeris Christensen, A. (2018). Transforming consumers into brands: Tracing Transformation Processes of the Practice of Blogging. Journal of Interactive Marketing, 43, 69-82. https://doi.org/10.1016/j.intmar.2017.12.002

Gavilanes, J. M., Flatten, T. C., & Brettel, M. (2018). Content strategies for digital consumer engagement in social networks: Why advertising is an antecedent of engagement. Journal of Advertising, 47, 4-23. http://doi.org/10.1080/00913367.2017.1405751

Higgins, S. F., Mulvenna, M. D., Bond, R. B., McCartan, A., Gallagher, S., & Quinn, D. (2018). Multivariate testing confirms the effect of age–gender congruence on click-through rates from online social network digital advertisements. Cyberpsychology, Behavior, and Social Networking, 21. https://doi.org/10.1089/cyber.2018.0197

Hudders, L., De Pauw, P., Cauberghe, V., Panic, K., Zarouali, B., & Rozendaal, E. (2017). Shedding new light on how advertising literacy can affect children’s processing of embedded advertising formats: A future research agenda. Journal of Advertising, 46, 333-349. http://dx.doi.org/10.1080/00913367.2016.1269303

Hudders, L., Cauberghe, V., & Panic, K. (2016). How advertising literacy training affect children’s responses to television commercials versus advergames. International Journal of Advertising, 35, 909-931. http://dx.doi.org/10.1080/02650487.2015.1090045

Kucuk, S.U. (2009). Consumer empowerment model: From unspeakable to undeniable. Direct Marketing: An International Journal, 3, 327-342. http://doi.org/10.1108/17505930911000892

Nelson, M. R., Atkinson, L., Rademacher, M. A., & Ahn, R. (2017). How media and family build children's persuasion knowledge. Journal of Current Issues & Research in Advertising, 38, 165-183. http://doi.org/10.1080/10641734.2017.1291383

Park, H., & Lee, J. (2019). Discourse analysis of online product reviews: A discussion of digital consumerism and culture. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), article 4. http://dx.doi.org/10.5817/CP2019-2-4

Rozendaal, E., Buijs, L., & Van Reijmersdal, E. (2016). Strengthening children’s advertising defenses: The effects of forewarning of commercial and manipulative content. Frontiers in Psychology, 7, article 1186. http://doi.org/10.3389/fpsyg.2016.01186

Strycharz, J., Van Noort, G., Smith, E., & Helberger, N. (2019). Turning personalization off: Consumer protection against personalized ads online. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), article 1. http://dx.doi.org/10.5817/CP2019-2-1

Tanyel, F., Stuart, E. W., & Griffin, J. (2013). Have “millennials” embraced digital advertising as they have embraced digital media? Journal of Promotion Management, 19, 652-673. https://doi.org/10.1080/10496491.2013.829161

Thompson, D. V., & Malaviya, P. (2013). Consumer-generated ads: Does awareness of advertising co-creation help or hurt persuasion? Journal of Marketing, 77(3). https://doi.org/10.1509/jm.11.0403

Van Dam, M., Van Reijmersdal E. A. (2019). Insights in adolescents’ persuasion knowledge, perceptions and responses regarding online sponsored videos. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), article 2. http://dx.doi.org/10.5817/CP2019-2-2

Van Reijmersdal, E. A., Boerman, S. C., Buijzen, M., & Rozendaal, E. (2017). This is advertising! Effects of disclosing television brand placement on adolescents. Journal of Youth and Adolescence, 46, 328-342. http://doi.org/10.1007/s10964-016-0493-3

Xiang, L., Zheng, X., Lee, M. K. O., & Zhao, D. (2016). Exploring consumers’ impulse buying behavior on social commerce platform: The role of parasocial interaction. International Journal of Information Management, 36, 333-347. http://dx.doi.org/10.1016/j.ijinfomgt.2015.11.002

Zarouali, B., Ponnet, K., Walrave, M., & Poels, K. (2017). Do you like cookies? Adolescents’ skeptical processing of retargeted Facebook-ads and the moderating role of privacy concern and a textual debriefing. Computers in Human Behavior, 69, 157-165. http://dx.doi.org/10.1016/j.chb.2016.11.050





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