Autobiography in Real Time: A Genre Analysis of Personal Mommy Blogging

Vol.4,No.2(2010)

Abstract
‘Mommy blogging’ is a phenomenon of the blog world, attracting vast numbers of authors and readers. This paper grounds an understanding of personal mommy blogs in rhetorical genre theory to account for the opportunities and attractions of writing about mothering online. Analysis will focus on a constellation of texts in orbit around an article about mommy blogging published in the Globe and Mail, a nationally-distributed Canadian newspaper. The article directs mommy bloggers’ attention and critical energy toward explicitly articulating community norms and asserting the values that undergird their own practices in the face of hostile commentary that derides their life writing. The fact of the controversy speaks to the contested nature of mommy blogging—its boundaries, that is, are not fully established, its practices not universally accepted beyond those who practice it, its texts not acknowledged as part of a legitimate parenting or writing discourse. Mommy bloggers, though, have attained working consensus on the boundaries of the genre; a form of autobiography in real time, this writing is purposive and deliberate social engagement, a creative as well as interpersonal practice that mitigates the assorted ills and celebrates the particular joys of contemporary mothering.

Keywords:
blogging; mothering; autobiography; genre
Author biography

Aimée Morrison

Author photo Aimée Morrison, PhD (Alberta), is an assistant professor in the Department of English Language and Literature at the University of Waterloo, in Waterloo, Ontario, Canada. She works in cyberculture studies, new media theory and design, and digital humanities. She teaches multimedia design and literacy, history and theory of technology and media, and technology-themed literature. She has published articles on videogame movies of the 1980s, the phenomenon of RateMyProfessors.com, and the politics of the utopian rhetoric of 1990s Internet manifestos, as well as the chapter on blogging in Blackwell's Companion to Digital Literary Studies (2007).
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