Singles Seeking a Relationship and Pornography Spam E-mail: An Understanding of Consumer Purchasing Behavior and Behaviors Antecedent to Purchasing


Spam e-mail on the topic of pornography often arrives online through the Internet in e-mail inboxes. We surveyed college students (n=200) who were single and seeking a relationship and those who were not single and seeking a relationship about if they received, opened/read, or purchased products from pornography spam e-mail. Those single and seeking a relationship had significantly greater percentages than those not single and seeking a relationship for receiving, opening/reading, and purchasing products from pornography spam e-mail. In the multivariate analyses adjusting for numerous demographic and psychological variables, there was an incremental increasing pattern of increasing odds ratios for those single and seeking a relationship for receiving (OR: 2.40, 95% CI: 1.11, 5.19), opening/reading (OR: 4.11, 95% CI: 1.74, 9.69), and purchasing products (OR: 5.61, 95% CI: 1.58, 19.98) from pornography spam e-mail. No sex differences between men and women occurred for receiving, opening/reading, or purchasing products from pornography spam e-mail. Pornography spam e-mail has an interested consumer audience among those single and seeking a relationship.

Internet; pornography; gender; advertising; e-commerce
Author biographies

Joshua Fogel

Author photoDr. Joshua Fogel is a tenured Associate Professor in the Department of Finance and Business Management at Brooklyn College of the City University of New York. His research interests include consumer behavior, e-commerce, and e-health.

Sam Shlivko

Author photoMr. Sam Shlivko is a law student at New York Law School in New York City. His research interests include legal aspects of Internet use. He has previously published a number of articles on spam e-mail and behavior.

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