Falling into Silence and Fears of Mad Cow Disease in the South Korean Blogosphere

Vol.3,No.1(2009)

Abstract
In summer 2008, there were a series of on- and offline candlelight vigils in South Korea against the government’s decision to import American beef. This article explores how dominant opinion within a blog community plays a role in shaping the expression of bloggers’ opinion concerning these demonstrations. Referring to theories of the spiral of silence and fragmentation of cyberspace, an argument is made that the blogosphere is not unrestricted communication in the apparent absence of power relations. Based on data collected through participant observation and in-depth interviews, the article explores how silence constitutes an important part of deliberative interaction within the Ohmynews

Keywords:
blogosphere; silence; cyber-culture; Ohmynews
Author biography

Jeong Hee Kim

Author photoJeong Hee Kim is a PhD candidate at the Department of Media and Communications at the London School of Economics. His research interests are in new media of mobile phone and the Internet, and the cultural use of them. His PhD project investigates the use of blogs, socio-political interaction and social control in South Korea. His research also focuses on theoretical and methodological issues of de-westernising the public sphere and the role of silence in shaping deliberative processes.
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