Creating Content or Creating Hype: Practices of Online Content Creation and Consumption in Estonia
Vol.2,No.1(2008)
online content creation; digital media literacy; types of Internet use; Estonia
Pille Pruulmann-Vengerfeldt
Pille Pruulmann-Vengerfeldt is a professor in media studies at the University of Tartu, Institute of Social Studies and a part-time researcher at Estonian National Museum. Her interests are related to the internet and social media privacy, internet user typologies, user-friendly online spaces. She is part of the management team for the ERCREA European Media and communication training programme and chair of the Audience and Reception Studies Section of ECREA. Her publications include articles in First Monday, Journal of Baltic Studies, Journal of Computer Mediated Computation and several chapters in edited volumes.
Veronika Kalmus
Veronika Kalmus is a Professor of Sociology at the Institute of Social Studies, University of Tartu, Estonia. Her research focuses on socialization, inter-generational relationships, media use and cultural values. She leads several research projects, including “Generations and inter-generational relations in the emerging information society,” and participates in the project EU Kids Online. She has published extensively in international journals and collections, including Childhood, Children & Society, Discourse & Society, and Journal of Computer-Mediated Communication.
Pille Runnel
Pille Runnel works as the Research Director at the Estonian National Museum and as a Research Fellow at the University of Tartu. In 1994-2001 she was involved in nation-wide projects that introduced Internet-based education to Estonian pupils by integrating different school subjects. Currently, she is involved as an expert in ethnographic methods in research projects dealing with socio-cultural practices in the information society in Estonia. She teaches several under- and post-graduate courses at the University of Tartu (Ethnography, Network Society, Information Society, and Media Anthropology).
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Pruulmann-Vengerfeldt, P., & Kalvet, T. (2008, forthcoming). Infokihistumine: Interneti mittekasutajad, vähekasutajad ning hiljuti kasutama hakanud (Information stratification: Internet non-users, small-scale users and recent adopters). Working Paper. Tallinn: Praxis.
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