@article{Hanai_Oguchi_2009, title={How do consumers perceive the reliability of online shops?}, volume={3}, url={https://cyberpsychology.eu/article/view/4224}, abstractNote={<div class="abstract">The purpose of this study was to investigate what kind of information contributes to trust formation in online shopping. Twenty-seven female undergraduate students were recruited and asked to evaluate the trustworthiness of 20 online shopping websites. All the online shopping websites dealt with branded products where there is greater emphasis on the trustworthiness of online shops or products. The results show that information described on the websites was classified into two categories, firstly, information about the shop and its procedures and services. Secondly, the concrete information necessary for the consumption process, such as payment information and return information, which heightens the reliability of these shops.</div&gt;}, number={2}, journal={Cyberpsychology: Journal of Psychosocial Research on Cyberspace}, author={Hanai, Tomomi and Oguchi, Takashi}, year={2009}, month={Nov.}, pages={Article 6} }