Michael Peterson

Dr. Michael Petersonis a professor at the University of Delaware with graduate degrees in Health Promotion and Behavioral Medicine from the University of Kentucky. Dr. Peterson has extensive experience in behavioral assessment and change. He is the founding director of the graduate Health Promotion program at the University of Delaware which prepares professionals to conduct behavior change interventions at the individual, organizational, and community level. He is also an expert in health and media, social marketing and has developed and implemented numerous research studies related to behavior change via social marketing interventions. He has consulted with a wide variety of private, non-profit, and government agencies in the area of social marketing behavioral change and assessment. Dr. Peterson has been director of the State of Delaware’s physical activity social marketing campaign “Get Up And Do Something” and the Lt. Governor’s Challenge for the past 9 years. In addition, he has worked on numerous other state and local social marketing campaigns (HIV prevention, immunization, breastfeeding, healthy eating, school attendance, smoking, etc.) targeting a variety of public health audience segments.

Dr. Peterson has been primary investigator of many grant projects that promote health in communities throughout the Mid-Atlantic region, and has created highly acclaimed cutting-edge tools for assessing health-related behavioral, psychosocial, and ecological measures. He is a Senior Scholar at the Thomas Jefferson University College of Medicine, and a health expert with Lluminari Inc (a health and media firm), and on the Social Marketing and Health Communications advisory board for the Nemours Health and Prevention Services organization.