Profile

Vincent J. Cicchirillo

Vincent Cicchirillo, PhD is an Assistant Professor of Marketing at Saint Xavier University. He has worked as an assistant professor at the University of Texas at Austin & DePaul University. His work focuses upon the study of media technologies, in particular the influence of video game play features and contexts on post-game play outcomes. This research extends to advergaming, gamification, and in-game advertising effects upon consumers and players.