Vincent J. Cicchirillo

Vincent Cicchirillo, PhD is an Assistant Professor of Marketing at Saint Xavier University. He has worked as an assistant professor at the University of Texas at Austin & DePaul University. His work focuses upon the study of media technologies, in particular the influence of video game play features and contexts on post-game play outcomes. This research extends to advergaming, gamification, and in-game advertising effects upon consumers and players.