Joanna Strycharz

Joanna Strycharz (MSc.) is a PhD Candidate of Persuasive Communication at the Amsterdam School of Communication Research, University of Amsterdam. Her 3-year PhD project is part of the Research Priority Area ‘Personalised Communication,’ an interdisciplinary cooperation between the Institute for Information Law and ASCoR, funded by the University of Amsterdam. She examines consumer knowledge of personalized marketing and its influence on the impact of such persuasion tactics as well as consumer empowerment.