Profile

Joonghwa Lee

Joonghwa Lee (Ph.D., University of Missouri-Columbia) is an Assistant Professor in the Department of Communication at the University of North Dakota. His research interests lie in interactive and non-traditional advertising as well as consumer behaviors. His research has been recognized in peer-reviewed journals, such as International Journal of Advertising, American Behavioral Scientist, Journal of Marketing Communications, New Media and Society, and Journal of Interactive Advertising.