Eva van Reijmersdal

Eva van Reijmersdal is an associate professor of Persuasive Communication at the Amsterdam School of Communication Research, ASCoR, University of Amsterdam, The Netherlands. Her research focuses on the effects of various forms of embedded advertising, including advergames, influencer marketing, and brand placements. Recently, she received an ASPASIA grant from the Dutch Science Foundation (NWO) for a five-year research project on the impact of disclosing the persuasive nature of embedded advertising on persuasion knowledge and persuasion among adults and children. She has published in a wide range of SSCI-ranked journals, including Journal of Youth and Adolescents, Computers in Human Behavior, Journal of Interactive Marketing, International Journal of Advertising and American Behavioral Scientist. Van Reijmersdal is an Associate Editor of the International Journal of Advertising and former board member of NeFCA’s  Persuasive Communication Division.