Profile

Liselot Hudders

Liselot Hudders is an assistant professor and post-doctoral fellow of FWO, affiliated to the departments of Communication Sciences and Marketing at Ghent University, Belgium. She leads the Center for Persuasive Communication (CEPEC) in which a team of 25 researchers conduct research on the effectiveness of persuasive communication, both in a profit and nonprofit context. Her research focuses on how children and adults cope with digital advertising and how the new media environment affects advertising processing. In addition, she examines how consumers can be persuaded to make more sustainable choices and how this may affect their well-being. She has published in a wide range of SSCI-ranked journals and is a board member of the European Advertising Association and the persuasive division of NefCa (Netherlands-Flanders Communication Association).