Profile

Karolien Poels

Karolien Poels is a professor of Strategic Communication and Persuasive Technology at the Department of Communication Studies, University of Antwerp, Belgium. She is a member of the research group MIOS (Media & ICT in Organizations & Society). Starting in the field of advertising, digital games and emotions, Karolien’s research has (co-) developed in other ICT areas, mainly social media. In her research she focuses on how individuals use and experience ICT and how these insights can be applied in the broad field of persuasive communication. This has led to numerous projects and publications on topics such as advertising processing and effectiveness, digital gaming experience and effects, health promotion and prevention of online anti-social behavior, crisis communication in an age of social media, consumer protection and empowerment in online environments, often with minors as a vulnerable group. Within most of her studies, affective reactions (feelings, emotions) play a major role. Karolien is vice-president of NeFCA (Netherlands-Flanders Communication Association), and co-chair of the Persuasive Communication division from NeFCA.