Karolien Poels

Karolien Poels is a full professor of Strategic Communication at the Department of Communication Studies, University of Antwerp, Belgium. She is a faculty member of the research group MIOS (Media & ICT in Organizations & Society). Starting in the field of advertising research and emotions, her research has developed in wider, mainly ICT areas such as social media, digital games and online advertising. She studies how individuals use and experience ICT and how these insights can be applied for persuasive communication (advertising, health promotion, crisis communication, consumer protection and empowerment). She is the vice-president of NeFCA (Netherlands-Flanders Communication Association:, and board member of their Persuasive Communication division.